Published all over the Amazon site today was the announcement that they are probably laughing all the way to the bank about and why not!

“Someone” sent Oprah an Amazon Kindle as  gift and guess what, she loves it, and has given it her blessing.  I guess that means tears before bedtime for the Sony Reader and the Iliad book reader.  Here’s what she said

This summer, Oprah received a gift that she says changed her life. “It’s absolutely my new favorite favorite thing in the world,” she says.

Meet the Amazon Kindle™, a wireless portable reading device with instant access to more than 190,000 books, blogs, newspapers and magazines. Whether you’re in bed or on the train, Kindle lets you think of a book and get it in less than a minute.

Although the Amazon Kindle costs $359, Oprah looks at it as an environmentally friendly investment. “I know it’s expensive in these times, but it’s not frivolous because it will pay for itself,” she says. “The books are much cheaper, and you’re saving paper.” New York Times Bestsellers and New Releases are $9.99 or less, unless otherwise marked.

As a special offer for Oprah Show viewers, is giving $50 off the price of Kindle. Enter the promotional code OPRAHWINFREY during the checkout process at to receive the discount. This offer is valid through November 1, 2008 at 11:59 p.m. PST.

Code for $50 off the price of Kindle: OPRAHWINFREY

Go to to learn more and order your Kindle today!

Plus, you will receive an additional 10 percent off the price of The Story of Edgar Sawtelle (regularly $9.99 Kindle/$17.63 hardcover). No promotional code is necessary.

The above was taken from Oprah’s website

Kindle already has over 5000 customer reviews on the site.  I can’t wait to see what happens now – especially if she announces the next Oprah book club book will be an Amazon Kindle book!

My big question is though, when will start selling a UK version of the Kindle complete with built-in wireless delivery of ebooks from Amazon?

Please do whatever it is you are doing in the US with this and please don’t partner up with any telecommunications companies in the UK or you just lost your #1 customer.  Keep it simple and keep it free.